Reddit has unveiled two AI-powered ad tools — Reddit Insights and Conversation Summary Add‑ons — built on its “Community Intelligence” engine. These tools analyze billions of comments and posts to extract real‑time trends and highlight positive user feedback directly beneath sponsored content. They aim to help advertisers craft smarter campaigns and deepen engagement by weaving authentic community voices into ads. Launched at Cannes Lions Festival 2025, they reflect a broader industry shift toward AI-driven marketing amid sluggish ad markets. The move also raises privacy questions, as users’ public input fuels ad targeting without explicit notice. These features mark a major push by Reddit to monetize its vast user-generated content while stepping into next‑gen advertising tactics.