NICE has announced its acquisition of Cognigy, a leading enterprise provider of conversational and agentic AI. Known for innovation in the AI industry, Cognigy supports major brands like Adidas, Nestlé, and Toyota with advanced virtual agent solutions. This strategic move bolsters NICE’s portfolio, pairing Cognigy’s cutting-edge AI offerings with NICE’s CXone Mpower Orchestrator. The acquisition positions NICE to drive advancements in AI-first customer experiences while strengthening its footing in global markets. Industry experts believe the deal could trigger significant consolidation within the AI customer experience space. Cognigy’s extensive customer base and reputation for high satisfaction amplify the deal’s significance, with implications for end-to-end CX workflows.