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Google Embeds Generative AI in its Chrome Browser

September 19, 2025

Automate Conversational Experiences with AI

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Google announced new generative AI features built into Chrome for desktop. Tab Organizer suggests smart groups and names to tame overflowing tabs. Create with AI lets users generate custom browser themes from plain-language prompts about subject, mood, and style. Help me write brings AI drafting and rewriting to any text box on the web, using page context to keep suggestions relevant. The rollout starts for signed‑in users in the U.S., in English, on Chrome for Mac and Windows. Users can go to Settings and switch on the Experimental AI section to try these tools. Google frames this as part of an ongoing series of AI upgrades to everyday browsing.

Automate Conversational Experiences with AI

Discover the power of a platform that gives you the control and flexibility to deliver valuable customer experiences at scale.

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