Amazon Targets Nvidia and Google in AI Chip War

Amazon is accelerating its push into artificial intelligence, rushing a new chip to market to challenge hardware giants Nvidia and Google. The announcement came during the company’s annual re:Invent conference. Alongside the new hardware, Amazon revealed updates to its Nova AI models, including a multimodal version called Omni. The company is positioning its technology on price-performance, arguing that real-world application is the true test of value. Amazon also introduced Nova Forge, a new tool for sophisticated customers like Reddit to customize models with their own data. This move highlights the intense competition for AI customers, with partners like Anthropic using computing power from multiple providers.