AI This Week

Google is tackling the rise of synthetic media with a new tool in its Gemini app. In a world of high-fidelity fakes, this feature lets anyone verify if an image was created by Google AI. The system operates by detecting SynthID, an imperceptible digital watermark that Google embeds into its AI-generated content. Users can simply upload an image and ask Gemini about its origin to get a direct answer. Google has already applied this watermark to over 20 billion pieces of content. The company is also expanding verification to video and audio formats and adopting the C2PA industry standard, signaling a broader commitment to digital content authenticity.

From courtroom opponents to creative partners, Warner Music Group and AI firm Udio have settled their copyright dispute. They are now collaborating on a new licensed music creation service. Launching in 2026, Udio’s platform will run on AI models trained with authorized music from WMG’s catalog, creating a system where artists and songwriters are paid for their work. The service will let fans make new songs and remixes using the voices of artists who choose to participate. This agreement establishes a framework for monetizing generative AI in music while protecting copyrights, representing a significant shift in the industry.

Adobe is acquiring software platform Semrush in a massive $1.9 billion deal. The move represents a major push by the software giant to strengthen its AI-powered marketing suite amid fierce competition. Adobe will pay a steep 77.5% premium for Semrush’s technology, which specializes in search engine optimization and digital advertising analytics. This purchase provides Adobe’s clients with tools to understand how consumers perceive their brands through online searches and on generative AI platforms like ChatGPT. Under pressure from investors to better capitalize on AI, Adobe made a decisive strategic investment to expand its digital marketing capabilities.

A restaurant in Dubai has replaced its head chef with an artificial intelligence. The new eatery, Woohoo, now features a kitchen run by an AI, a development that tests the very definition of the culinary arts. This move creates a central question for the dining industry. Is this a genuine innovation in gastronomy or an elaborate marketing stunt for a city known for futuristic attractions? The AI operates in a real-world kitchen, testing whether automation can redefine one of humanity’s oldest professions. The experiment examines if code can replace the creativity of cooks, offering a look at a potential new future for the entire food industry.

Jeff Bezos is returning to a hands-on executive role with a new AI company, Project Prometheus. The venture launches with an extraordinary $6.2 billion in funding, and Bezos will serve as co-chief executive alongside former Google X physicist Vik Bajaj. Project Prometheus aims to build AI systems for the physical world, focusing on engineering and manufacturing for industries like aerospace and automotive. This approach departs from text-based models, creating AI that learns from physical experimentation. The company has already hired nearly 100 employees from top firms like OpenAI and Google DeepMind, signaling its intent to become a major force in the intensifying AI race.