AI This Week
Thinking Machines Lab, co-founded by OpenAI's former CTO Mira Murati, has introduced its highly anticipated first product — Tinker. Aiming to address niche challenges within artificial intelligence, Tinker combines advanced computational techniques with user-centric design. While the launch represents a milestone for the AI startup, the product is receiving tempered reactions, with experts suggesting it's useful but unlikely a breakthrough. Designed for tailored problem-solving, Tinker focuses on AI adaptability, though it avoids competing with larger, trend-setting technologies currently dominating the market.
Meta announced that starting December 16, it will incorporate users' interactions with its AI tools — such as voice and text chats — into its advertising algorithms across Facebook and Instagram. This move aims to enhance ad targeting by combining AI chat data with existing behavioral signals like likes and follows. For instance, a conversation about hiking gear could lead to personalized content and advertisements related to outdoor activities. However, Meta has stated it will exclude sensitive topics — such as religion, health, and political views — from ad targeting. The update will be implemented globally, except in the European Union, the UK, and South Korea, where stricter data privacy regulations apply. Users will be notified of these changes starting October 7.
Meta has launched Vibes, its own AI-video app tied to its advertising platform. OpenAI countered by unveiling Sora, an iOS app that mixes AI-video generation with social features like a scrollable feed and “cameo” tools to insert users into videos. Sora is currently invite-only and uses live video prompts during onboarding to authenticate users and prevent impersonation. Although OpenAI insists it has no immediate plans to monetize via ads, the shift toward video and social engagement could eventually open that door. Meta, by contrast, is moving swiftly to incorporate AI-driven ads and experiences starting in December.
OpenAI has launched Instant Checkout, letting U.S. users buy products inside ChatGPT. The feature runs on the open-sourced Agentic Commerce Protocol, co-developed with Stripe, and compatible with MCP and standard APIs. OpenAI is starting with Etsy sellers and plans to add over a million Shopify merchants, including Glossier, Skims, Spanx, and Vuori. Users tap Buy and confirm shipping and payment in chat. Subscribers can use stored cards. OpenAI takes a small merchant fee from the transaction. The protocol uses encrypted tokens and could pave the way for agentic shopping. The move targets the monetization of 700 million weekly users and could challenge Google’s referral model.
Apple is reportedly developing an internal chatbot called Veritas as part of its Siri upgrade effort. Employees can interact with it much like ChatGPT or Gemini — asking questions, revisiting past threads, and generating responses. But there’s a catch: it’s not meant for public release (at least not yet). Instead, Apple seems to be using it as a sandbox to experiment with new Siri capabilities like in-app actions and personalized search across private data. What makes this interesting is that it shows how seriously Apple is approaching its AI pivot, testing internal tools before opening them up, and possibly leaning on rivals (like Google’s Gemini) in the interim.
Inbenta has won the 2025 TSIA STAR Award for Digital Customer Success Innovator of the Year. The Technology & Services Industry Association (TSIA) honors companies that show innovation, customer excellence, and measurable results. TSIA recognized Inbenta’s approach to customer success, built on scalable, auditable AI systems. TSIA will honor recipients at TSIA World ENVISION in Las Vegas, October 20–22, where Inbenta CEO Melissa Solis and CTO Merlin Bise will lead AI strategy sessions. Bise recently won the Tech Titans Emerging Company CIO/CTO Award. Inbenta’s AI platform provides 24/7 omnichannel support through AI Agents in over 100 languages. The company processes more than two billion interactions annually.
A groundbreaking study has shown advanced AI models passing the CFA Level III exam in minutes. The research, conducted by NYU Stern School of Business and GoodFin, tested 23 language models on mock exams. Several AI models, including those from OpenAI and Google, achieved passing scores above 65%. This development raises questions about the future role of human financial advisors and the value of the CFA credential. While AI demonstrates strong analytical capabilities, experts stress that human judgment and interpersonal skills remain essential in the financial industry.
Meta is rolling out an AI dating assistant for Facebook Dating that helps users refine matches based on prompts like “find me someone in tech in Brooklyn,” and cuts down on endless swiping with a feature called Meet Cute that delivers surprise matches weekly. The initiative aims to personalize and simplify the dating experience, especially for younger users. Meta also revealed growth metrics: among adults 18–29, matches have increased 10% year over year. This launch comes amid industry competition and growing investment in AI by rivals like Match Group.
Nvidia plans to invest up to $100 billion in OpenAI while supplying the company with data center chips. This partnership links two major players in the artificial intelligence industry. The deal involves non-voting shares for Nvidia and chip purchases for OpenAI, potentially raising antitrust concerns. The agreement aims to deploy at least 10 gigawatts of Nvidia systems for OpenAI, with the first gigawatt expected in late 2026. This collaboration highlights the increasing overlap of interests among tech giants developing advanced AI systems.
AI-driven R&B act Xania Monet — the creation of poet and designer Telisha “Nikki” Jones of Olive Branch, Miss. — has sparked a bidding war and signed a multimillion-dollar agreement with Hallwood Media, led by former Interscope executive Neil Jacobson. Labels linked to the majors hesitated because Monet’s music uses Suno, which faces a copyright suit from major record companies, yet one major still bid as offers climbed to $3 million. Monet debuted at No. 25 on Emerging Artists and No. 21 on Hot Gospel Songs with Let Go, Let God. How Was I Supposed to Know hit No. 1 on R&B Digital Song Sales. Her catalog totals 9.8 million U.S. streams, 5.4 million last week, per Luminate.