Meta Launches AI Dating Assistant

Meta is rolling out an AI dating assistant for Facebook Dating that helps users refine matches based on prompts like “find me someone in tech in Brooklyn,” and cuts down on endless swiping with a feature called Meet Cute that delivers surprise matches weekly. The initiative aims to personalize and simplify the dating experience, especially for younger users. Meta also revealed growth metrics: among adults 18–29, matches have increased 10% year over year. This launch comes amid industry competition and growing investment in AI by rivals like Match Group.