AI audio startup ElevenLabs has launched a new marketplace for iconic voices. The platform allows companies to license AI-replicated voices of famous figures, both living and dead, for advertisements and other content. ElevenLabs presents this as a solution to ethical concerns surrounding AI voice cloning, stating it operates on consent, transparency, and fair compensation for performers or their estates. The initial list of 28 voices is striking. It includes living stars like Michael Caine, Matthew McConaughey, and Art Garfunkel alongside historical figures such as Maya Angelou, Alan Turing, and J. Robert Oppenheimer. Some voices are cloned directly, while others are synthetically recreated from archival audio.