Amazon Unveils AI-Powered 'Interests' Feature for Personalized Shopping
Automate Conversational Experiences with AI
Discover the power of a platform that gives you the control and flexibility to deliver valuable customer experiences at scale.
Amazon has introduced a new AI-powered feature called 'Interests' that aims to revolutionize personalized shopping. The article, published on Amazon's website, explains how this feature allows customers to create customized shopping prompts using natural language. The AI then continuously scans Amazon's inventory to find matching products, notifying users about new items, restocks, and deals. Currently available to a limited number of US customers, 'Interests' utilizes large language models to translate user prompts into relevant product recommendations
Why Inbenta
With our Composite AI solution, your Virtual Agent continuously learns from each interaction, achieving over 99% accuracy.
Learn more
Based on 20+ peer reviews
Service & Support