Meta has launched Vibes, its own AI-video app tied to its advertising platform. OpenAI countered by unveiling Sora, an iOS app that mixes AI-video generation with social features like a scrollable feed and “cameo” tools to insert users into videos. Sora is currently invite-only and uses live video prompts during onboarding to authenticate users and prevent impersonation. Although OpenAI insists it has no immediate plans to monetize via ads, the shift toward video and social engagement could eventually open that door. Meta, by contrast, is moving swiftly to incorporate AI-driven ads and experiences starting in December.

OpenAI has launched Instant Checkout, letting U.S. users buy products inside ChatGPT. The feature runs on the open-sourced Agentic Commerce Protocol, co-developed with Stripe, and compatible with MCP and standard APIs. OpenAI is starting with Etsy sellers and plans to add over a million Shopify merchants, including Glossier, Skims, Spanx, and Vuori. Users tap Buy and confirm shipping and payment in chat. Subscribers can use stored cards. OpenAI takes a small merchant fee from the transaction. The protocol uses encrypted tokens and could pave the way for agentic shopping. The move targets the monetization of 700 million weekly users and could challenge Google’s referral model.

Apple is reportedly developing an internal chatbot called Veritas as part of its Siri upgrade effort. Employees can interact with it much like ChatGPT or Gemini — asking questions, revisiting past threads, and generating responses. But there’s a catch: it’s not meant for public release (at least not yet). Instead, Apple seems to be using it as a sandbox to experiment with new Siri capabilities like in-app actions and personalized search across private data. What makes this interesting is that it shows how seriously Apple is approaching its AI pivot, testing internal tools before opening them up, and possibly leaning on rivals (like Google’s Gemini) in the interim.

Inbenta has won the 2025 TSIA STAR Award for Digital Customer Success Innovator of the Year. The Technology & Services Industry Association (TSIA) honors companies that show innovation, customer excellence, and measurable results. TSIA recognized Inbenta’s approach to customer success, built on scalable, auditable AI systems. TSIA will honor recipients at TSIA World ENVISION in Las Vegas, October 20–22, where Inbenta CEO Melissa Solis and CTO Merlin Bise will lead AI strategy sessions. Bise recently won the Tech Titans Emerging Company CIO/CTO Award. Inbenta’s AI platform provides 24/7 omnichannel support through AI Agents in over 100 languages. The company processes more than two billion interactions annually.

A groundbreaking study has shown advanced AI models passing the CFA Level III exam in minutes. The research, conducted by NYU Stern School of Business and GoodFin, tested 23 language models on mock exams. Several AI models, including those from OpenAI and Google, achieved passing scores above 65%. This development raises questions about the future role of human financial advisors and the value of the CFA credential. While AI demonstrates strong analytical capabilities, experts stress that human judgment and interpersonal skills remain essential in the financial industry.