Meta announced that starting December 16, it will incorporate users’ interactions with its AI tools — such as voice and text chats — into its advertising algorithms across Facebook and Instagram. This move aims to enhance ad targeting by combining AI chat data with existing behavioral signals like likes and follows. For instance, a conversation about hiking gear could lead to personalized content and advertisements related to outdoor activities. However, Meta has stated it will exclude sensitive topics — such as religion, health, and political views — from ad targeting. The update will be implemented globally, except in the European Union, the UK, and South Korea, where stricter data privacy regulations apply. Users will be notified of these changes starting October 7.