Apple Exploring AI Search for Safari, Threatening Google's Stronghold

Apple is investigating the integration of AI-driven search functionality into its Safari browser, a move that could shake Google's dominance in online search. Eddy Cue, an Apple executive, revealed this potential shift during testimony in Google's antitrust trial with the U.S. Department of Justice. Analysts estimate that Google pays Apple roughly $20 billion annually to remain Safari’s default search engine, a lucrative arrangement now under scrutiny. With Apple’s ecosystem spanning 2.5 billion devices, any changes in search priorities could reshape the industry. Cue pointed to rising user interest in AI platforms like OpenAI and Perplexity, hinting at their future inclusion in Safari. Google’s ad business might face major repercussions.