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Baidu’s Ernie Sparks Global AI Power Struggle

June 30, 2025

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Baidu is set to release its Ernie generative AI large language model to the open-source market, marking China’s most significant AI development since DeepSeek. The rollout signals a shift from Baidu’s traditional proprietary strategy and intensifies competition among leading global tech firms. Experts suggest the move could disrupt pricing dynamics, pushing competitors like OpenAI and Anthropic to reassess their gated premium models. Industry leaders are divided on whether Ernie will rival DeepSeek’s impact, but many agree its open-source nature raises the stakes for innovation and accessibility. Questions surrounding security, transparency, and geopolitical implications also loom large as Baidu positions its AI tools for widespread adoption.

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