OpenAI to Focus on Coding, Enterprise Users to Compete with Anthropic

OpenAI is shifting its strategy away from spreading resources across multiple product lines, instead narrowing its focus to coding tools and enterprise customers. CEO of Applications Fidji Simo laid out the new direction in a company-wide meeting, with Sam Altman and Head of Research Mark Chen evaluating which initiatives to scale back. The strategic pivot comes as a direct response to Anthropic's growing dominance in the enterprise AI market,where its Claude Code and Cowork products have made it the go-to provider for businesses. OpenAI now believes its strategy of launching as many products as possible at the same time left the company vulnerable. Current and former employees report the sheer number of parallel projects led to a lack of focus, and compute resources were often shuffled between teams on short notice. OpenAI now reportedly plans to fold video generation into the main ChatGPT app.

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