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Wikipedia Faces Alarming Traffic Drop Due to AI

October 20, 2025

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The Wikimedia Foundation warns of a sharp decline in human visitors to Wikipedia, driven by the growing use of generative AI chatbots and summary-driven search engines. These technologies utilize Wikipedia’s vast content without directing users to the website, challenging its sustainability. The Foundation argues this trend not only reduces visitor engagement but also threatens content development and funding from donations. Wikipedia remains a key resource for AI training and search engines, yet this reliance siphons traffic away from the site. Illustrating the problem, human pageviews on Wikipedia dropped roughly 8% compared to the same period last year. Efforts are being intensified to ensure responsible reuse of the platform’s content.

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