Samsung Chief Calls for Survival Mindset in AI Era

Samsung Electronics Chairman Lee Jae-yong urged executives to adopt a "do-or-die" approach to navigate challenges in the AI-driven era, according to industry sources. In a video message to 2,000 executives, Lee emphasized the need for strategic transformation and future investments, even at the cost of immediate profits. This comes as Samsung faces declining market shares in key sectors like TVs, smartphones, and memory chips. The company is particularly struggling in AI semiconductors, lagging behind competitors. Lee's message underscores Samsung's push for resilience amid tough competition.