OpenAI to Place Ads Within ChatGPT Answers

OpenAI is making a major shift for its flagship AI product. ChatGPT will soon begin displaying advertisements alongside its answers for users in the United States. This move introduces a significant new revenue stream for the company. The ads, based on the context of a user’s conversation, will appear in tinted boxes either above or below the AI’s response. OpenAI confirmed that ads will not appear for sensitive topics like health or politics. The decision marks a change from CEO Sam Altman’s previous reluctance to use an ad-based model. The company is also launching a low-cost subscription tier called ChatGPT Go.