ABBA Star and AI Join Forces on New Musical

ABBA’s Björn Ulvaeus is crafting a new musical with the assistance of artificial intelligence. At 80, the legendary songwriter announced during SXSW London that he is nearly three-quarters through the creative process. He describes AI as a tool that extends his creative mind, helping break through tough blocks. The Swedish musician acknowledges the tool’s limits, noting it often produces unusable lyrics yet occasionally offers sparks for new ideas. His journey with cutting-edge technology continued after ABBA’s pioneering avatar show Voyage. Ulvaeus also champions fair compensation for artists as AI systems benefit from their work. The project arises from his ongoing work with Pophouse Entertainment