Woolworths Supermarket mostly specialises in selling groceries (vegetables, fruit, meat, packaged foods, etc.), but they also sell magazines, DVDs and stationery items. Woolworths currently operates 980 stores across Australia. Some Woolworths Supermarkets trade as 'Safeway' stores in Victoria, including three stores in Melbourne's suburbs and surrounding areas, and four in rural Victoria, as well as one in southern New South Wales.
Woolworths Supermarket wanted to ensure their customers were receiving the best possible online support. They added Inbenta’s AI-powered, intelligent search and natural language processing to understand the meaning of each customer query. This allows the relevant answers to appear quickly and easily to customers, regardless of keywords. Customers can now enter a question and receive the best answers from Woolworths’ knowledge base or website. Inbenta empowers thousands of searches everyday for Australia’s leading online supermarket in Australia.