In 1984, the first Franklin Day Planner was produced, followed by a popular time management workshop. New designs and formats are created continually, and the Franklin Planner System is now used by more than 15 million people worldwide. Franklin Covey Organizational Products needed a way to improve their e-commerce search, and so they turned to Inbenta for our natural language processing capabilities of their knowledge base. Now a customer can type directly into Franklin Planner's search box for a product or description of what they are looking for and to get the results they seek quickly and easily.
Franklin Planner’s e-commerce search using natural language technology saw a 35% click-to-cart efficiency
“FranklinCovey Organizational Products recently partnered with Inbenta as we were looking for a new search tool that would enhance customer experience on our website. Inbenta has been one of the best and easiest partners that I have ever worked with. When we were going through a presentation of their software, they told us that the implementation was simple and only required two lines of code to get underway. I was skeptical, but they were true to their word. The implementation met our project deadlines and has exceeded my expectations. Even though we only recently deployed Inbenta – we already have proven positive results such as a 20% conversion from search to cart and 35% click to cart efficiency. The most impressive aspect of the implementation was their follow up. The Inbenta team was responsive to all of our requests and questions and the turn-around time was within 24 hours.”
Vice President, E-Commerce
FC Organizational Products
Here is what it looks like: