In 2005, Blurb founder Eileen Gittins wanted to do something she thought would be relatively simple: Make a book of her own photography.

The “make a book” part was possible, sure, but the costs were prohibitive. And the “simple” part? Not so much. “Why,” she thought, “should anyone have to take out a second mortgage and hire a small army just to publish a few copies of their own book?”

One year later, in 2006, Eileen launched Blurb, the world’s first platform for making, printing, and publishing independent books. The democratization of illustrated publishing had arrived. But these weren’t just any books. They were beautiful, bookstore-quality books on premium paper stock with archival-quality binding. And anyone could make one. Literally, just one. Or two. Or ten thousand.

Using Inbenta for Zendesk Blurb has seen a 5% increase in customer satisfaction while deflecting 25% of potential contacts through the self-service.