The great migration to the cloud triggers need for more control over Google apps

It is no surprise that companies are moving more towards cloud-based applications to run their IT departments. Over the last decade, this migration looks more like the wild west, with Google anchoring their place in the market one app at a time against Microsoft. This has caused significant growth and adoption of Google’s suite with over 5 million organizations using Google Apps and 50 million users connected – but this is just the beginning. This great migration has both Google and pushing to mainstream this new market within the next 5 years, while B2B companies harvest new solutions to support the transition to the cloud.

What we know thus far is 9.7% of all computing workloads are run on the public cloud, but this is expected to change to 30.2% in just five years, with a 44% annual growth. This dwarfs the 8.9% growth from in-house computing (Source.). This annual growth is seeing Google Apps used by 1000+ users, with more and more Google App admins transitioning entire IT infrastructures to the Cloud.

This trend is affecting both lean start-ups, and seasoned brands looking to get in on Google’s offerings to run their IT. If you’re not sure of how hot cloud computing is and how it will inevitably take over in the years to come consider this. There are more alternatives now to enhance Google applications than ever before. Its pretty clear that the next big thing will be all about lean, self-operated, low-cost systems that offer stronger insights into behavior matched with a controllable automated self-service solution to enhance customer experience.

With the cloud-based enterprise email market holding at 50% it’s pretty obvious where companies will base their production (Source). In the decade to come, we expect to see huge growth in cloud-based suites for businesses large and small (Source). This move is so disruptive Google is not able to offer enough “back-office” applications to meet the demands for more control– And businesses worldwide have been waiting for new tipping point opportunities to emerge.

Organizations worry over lack of granular controls in the cloud. This is what is propelling companies like Inbenta to step in with solutions. Companies need tools that will make the transition easier. For them, the lack of functionality is keeping them from fully moving their organizations to the cloud (Source). To support this move, Inbenta has applications that give stronger control over “back office” features. And if you’re a business is looking to move towards owning your media instead of outsourcing, costs will be one of the first things to decrease.

Beyond the need of control, companies want mobility. What’s attractive about it is the idea that you can bring-your-own-data to any device. An upward trend in adoption of devices in businesses means a mobile future for companies IT infrastructure. Over the last 5 years, there has been a monumental shift from laptop to mobile devices for the workforce. Everyone from developers building responsive frameworks like Bootstrap and Foundation 5, as well as devices like Chromebooks and iPads are picking up speed as operational tools within companies. This tells us people want fast, mobile, and low maintenance – more importantly they want to have their data flexible in user experience and device experience.

This new growth of adoption in Google Apps, is allowing more opportunities for businesses who want to make the most out of the Google Apps platform. We are seeing Google encourage companies like us to offer software that integrates with Google Apps (Source.). We see the value in owning your outreach and controlling how your content creates interaction. That’s why we want to help transition companies who’s pain points focus on mobile first, control, decreased costs, and new forms of interactive experiences for customers

When you’re in-charge costs are lower because you’re not paying hundreds of people to operate a system that operates the majority of the interaction intelligently. With sophisticated semantic search tools on top of Google’s search engine, you can yield even greater control over how your content is seen, shared and found. This results in more happy customers investing more time into what you do, write, and talk about. With platforms that dig deeper into the newest levels of customer engagement, the data will allow you to own media and control how you engage with people more personally.

One of the ways we’re enhancing Google’s platform is through Inbenta’s Semantic OneBox for GSA. It allows the integration of FAQ searches in natural language within the popular Google Search Appliance. With GSA integration, people don’t have to spend precious decision time searching. What they get comes from the top two search engines working synergistically, allowing you to provide the exact content sought after.

Using Inbenta’s GSA you can take Google website search one step further by ensuring results yield more visibility from the natural language technology. When you have better search control over content and tools to gather granular levels of data about a community your move to the Cloud happens easily. You have more options to how you can operate your outreach. For example, our longtail SEO feature, uses search engines from both Inbenta and Google can maximize relevant results so you can control and create the most popular searches onto one landing page.

To help companies transition to the Cloud we also have a BYOD (Bring Your Own Data) plan for Oracle RightNow users who want a quick and easy move. We can Index your site in moments and have you positioned to enjoy features designed to augment your Cloud needs for 30 days free.

The migration to the Cloud is happening and regardless of where you find your path we want to be there to help you transition. If you’re looking to see what you can do to increase your customer service online by pairing your Google Search engine with the latest tools that augment interaction check out our features suite or contact us.



Inbenta Team
by Inbenta Team