Stories from Inbenta

One million dollars in added revenue thanks to our Semantic Long Tail SEO

The long tail SEO strategy is one of the most effective traffic-building approaches you can take. Inbenta makes its clients' long tail a big success through the usage of its natural language and semantic technologies.

Users search using a vast variety of words, yet traditional keyword-based search engines cannot deal with it.

That’s why our technology is helping our customers increase their website traffic, and their revenue! That has the most direct impact on the bottom line.

At the moment, Inbenta is bringing one of its customers around 60,000 new website visits per month, and the conversion rate for that traffic is 5.28%. Visitors spend $27 on average every time they make an online purchase.

Based on these numbers, it’s pretty easy to compute the outcome:

  • 60,000 visits per month
  • 5.28% conversion rate
  • $27 per purchase
  • 12 months
  • X _____________________
  • $1.02M/year

That represents an extremely short ROI, based not only on customer satisfaction or cost savings, but also on added revenue.

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by Inbenta Team