Long tail and semantic search

Tuesday, 31st of March, Jordi Torras, CEO of Inbenta will offer a conference at the Universidad Autónoma de Barcelona. In the conference, Jordi Torras will discuss semantic search and the long tail theory related to search queries.

The long tail theory, introduced by Chris Anderson, reflects how internet and digitalism has changed the laws of distribution and the rules of the market. According to Anderson, before the internet, companies based their strategies on products with high probabilities of revenue. However, the internet has allowed exploiting every type of product and different ranges of products.

The long tail theory applied to search queries reflects how traditional search engines function in the present. When search engines are based on keywords, they usually provide the popular information, but leave out of site part of it, or it is the actual user that only navigates through 5 results, many times with unsatisfactory results. Semantic search specializes in what has been referred to as findability (the capability to see, to access and to find what is desired), recovering the information, understanding user intention and providing the results with the highest relevancy, taking into account the information in the long tail.

Thus, the search results are specific to every different type of profile that may access the Web.

The conference will be held at 10:00am at the “Sala de Actos” of the “Facultad de Filosofía y Letras” of the University. Any interested attendee will be welcome.

Share to Twitter
by Inbenta Team