For several years we have been talking about semantic search, web 3.0, and a list of concepts related to the semantic world and the ability of people to find what they want.

Any new technology that has the opportunity to beat Google is of great interest to everyone, especially if it exploits the famous semantic technologies. However, it seems that for now, the results are not so different and this does not impress much.

For example, when we ask in Google: 'When Leonardo da Vinci was born', the answer is clear: April 15, 1452. And if we further investigate reformulating the query: 'Leonardo da Vinci's birth', we are offered similar results using natural language. We're doing something wrong then...

Let's see what can be happening:

Starting from the handicap that most of the times semantic search engines present us with a search box similar to Google and allow us to consult with the format we want, we write what we are used to ask: primitive queries.

Besides, as I read recently in a fairly prestigious blog, the first confusion in this area is due to the fact that semantic search engines are becoming a response to all possible problems, from the modern search, currently dominated by Google, to impossible problems from a computational point of view.

I think in this sense, the goal we want to meet with this kind of technology should be clear; and especially, the knowledge the semantic engine is going to work with should be delimitated, and work bearing in mind the contents and the way users search for this information.

A good approach to deal with a project of this type in a website could be to combine both technologies, in order to cover both natural language queries and traditional searches. A case of success is for example the BBVA website (https://www.bbva.es) where you can ask things like:

• 'Bbva cards'
• 'Mortgages'

or make natural language queries such as:

• 'How can I send money to Colombia'
• 'I just lost the visa and I want to block it'

Conclusion:
From my point of view, semantic search technology is creating a lot of expectations, in the future it will be able to solve problems Google is nowadays resisting.