• More than 30,000 queries have already been answered
• Customers write their questions on their screens and they receive the most suitable answer

Madrid, July 13th, 2010
Iberia has launched a new service through Iberia.com, the Virtual Assistant, which allows Iberia’s users to make inquiries related to their flights, more advanced and interactive than the standard FAQ section.

Through this service, customers write their questions, in their own words, and they receive a specific answer, or the one that best suits the contents in the website, by means of Natural Language technology.

During the first days this application has been available, the Virtual Assistant has already answered more than 30,000 online queries, solving doubts prior to flight reservations, such as meals on board, pregnant women, special assistance, Iberia Plus program or flights offers, among many others.

Besides, the Virtual Assistant allows Iberia to reach a better understanding of its customers’ needs. The objective is, therefore, to offer the same information the company provides by telephone, but in a fast and totally free way.

The Assistant, located under the tab “Contacto y Ayuda” at Iberia.com, is available for the website in Spain, in Spanish only for the moment, although Iberia plans to gradually incorporate the Assistant in other countries and languages.

A reference website

The Virtual Assistant has been developed by Inbenta, a company specialize in technologies of natural language recognition, withing the spectrum of Artificial Intelligence.
Iberia.com, one of the best-selling sites in Spain of this sector and rated by its users as one of the most intuitive and practical sites, is a pioneer in the use of new services, such as the new Virtual Assistant and other already existing, like search engines based on price, map or weekends.