The Google Search Appliance (GSA) is an excellent standard for enterprise search and is very popular in the market, since it is an easy solution to deploy as a search engine for a website.

Nevertheless, the GSA bases its searches on keywords and not on the meaning of the users' questions, and this means that the results obtained are often not relevant to the question posed.

Presenting irrelevant results to the users of our website has a cost. They get a bad perception of the service offered, which hurts the corporate image, not to mention the amount of potential sales or transactions that we could be losing by lowering our conversion rate. In short, you can't afford the cost of having your users not find what they are looking for at the very first try.

Multiplica, an online consulting firm which combines persuasion and usability in a new concept, “persuadability”, and which specializes in conversion rates, and Inbenta, a leader in Natural Language Processing and Semantic Search, have signed a global partnership agreement to work together to help clients increase online conversion rates and customer satisfaction.

With offices in 8 cities and 6 countries, Multiplica will use Inbenta’s technologies in several projects related to “online persuasion”, a concept created by Multiplica intended to increase usability, user satisfaction and online conversion rates. At the same time, Inbenta and its customers will benefit from Multiplica’s experience in online implementation to get their semantic search applications to reach the next level of efficiency.

According to David Boronat, CEO of Multiplica, “This alliance is the result of several years of combined effort in different projects developed by both companies, which have led to great success for our shared customer base”.

With regard to the evolution of online persuasion, Inbenta CEO Jordi Torras said, “This partnership is the result of bringing together the best of two worlds: the knowledge of Multiplica after years of working on conversion, and Inbenta’s technology that makes website searches a much more human-like experience.”

La nouvelle fonctionnalité révolutionnaire "Instant Email" d'inbenta permet de donner vie à vos formulaires!

Grâce à cette nouvelle fonction, vos internautes auront la possibilité d'avoir une réponse à leur question avant même de finir de remplir leur formulaire et d'envoyer un e-mail!

Au fur et à mesure que l'internaute remplit son formulaire, nous analysons en effet les différents champs et particulièrement le champ libre "Message" pour identifier si la problématique formulée par l'internaute correspond à une problématique à laquelle nous avons la réponse.

En proposant des éléments de réponse à l'internaute lorsque celui-ci remplit son formulaire, nous sommes ainsi capable de réduire de façon importante vos e-mails récurrents, jusqu'à 40% de réduction d'e-mail.

As part of our never-ending goal to improve user satisfaction, Inbenta has completely redesigned the functionality of cognitive retention, memory and detection of context in interactions between the users and the virtual assistants. This new feature allows our Assistants to be able to remember parts of the conversation had with the user, resulting in more personalized searches and an easier discussion.

The Virtual Assistant of Iberia, the leading company in the airline sector, is able to remember the user's name, giving the consultations a custom-made feel that increases user confidence in the obtained results and, therefore, in the company.

Using Semantic Search and Natural Language processing technologies on websites has already proven to be a great success in many industries, countries and languages.

The rationale behind it and how a ROI is obtained is easy to understand:

• conversion rate is higher: as users find what they are looking for using their own words, not the author’s words, they will find the product or service the website is offering much faster.
• customer support costs are lower: when users can easily find solutions for their concerns online, they simply won’t contact the call center, nor will they send e-mails for issues that are already solved on the web.

CodeBaby, a annoncé aujourd'hui son partenariat avec Inbenta. CodeBaby est une société récemment primée pour ses avatars numériques qui deviennent de plus en plus importants dans la culture du libre-service en ligne. Inbenta est une société leader dans le traitement des langues naturelles et la recherche sémantique. En constatant la demande croissante de solutions de libre-service, Inbenta et CodeBaby ont uni leurs forces pour développer des assistants virtuels intelligents capables d'augmenter les taux de conversion en ligne et la satisfaction client.

La nouvelle alliance donnera une assistance en ligne aux utilisateurs à travers la solution CodeBaby Intelligent Virtual Assistant (CIVA). Les avatars numériques accompagnent les utilisateurs web et les guident dans leur parcours online. L'intégration avec le moteur de recherche sémantique d'Inbenta - qui intègre des technologies permettant des interactions intelligentes à travers la solution de traitement automatique du langage naturel - favorise considérablement la capacité des utilisateurs pour retrouver une information dans le site en améliorant ainsi l'expérience de l'utilisateur. Cette technologie réduit les coûts des opérations des clients d'Inbenta puisqu'ils vont dépendre beaucoup moins des professionnels du service client.

CatalunyaCaixa a choisi la société Inbenta pour mettre en place son moteur de recherche sémantique avancé de dernière génération sur son dernier site internet.

Le projet combine la technologie du Moteur de Recherche Sémantique, avec l'auto-complétion, et la recherche prédictive, avec le module de FAQ dynamiques et d'évaluation des réponses. Ils intègrent également le module d'annonces et de bannières publicitaires qui permettent d'augmenter considérablement la vente croisée de leurs produits.

After its merger last January with British Airways shaping the new International Airlines Group (IAG), the company Iberia is the third largest air transportation group in Europe and the sixth largest in the world in revenue, and it comes in first place in the European-Latin American market according to their range of destinations and frequencies.
Iberia has installed the Virtual Assistant created by Inbenta. The ultimate goal of this initiative is to "facilitate browsing by the user and improve the service provided to them, by getting information searches to lead to truly pertinent results”, explains the head of the Technological Development Unit of Iberia.com Assistant Management, Rafael Arroyo.
In the process of increasing its intelligence, we have incorporated our Twitter timeline, in order to take into account, for example, information that may be related to catastrophes, strikes or incidents that could affect the clients.
You can see all the information here.

Usability software maker UserZoom has chosen Inbenta as the search engine for their website (www.userzoom.com).

UserZoom helps companies like PayPal, eBay, and Verizon meet their top usability standards, and Inbenta is enabling them to:

• dramatically increase their website search efficiency
• learn what their customers and prospects want
• increase qualified website visitors using Inbenta's long-tail and automated SEO tools

Find more about how Inbenta has helped Userzoom at http://www.userzoom.com/news-feed/search-engine-inbenta

Inbenta and other important companies in digital marketing are sponsoring the latest Digitalks Day. After passing through big cities of Brazil, such as Porto Alegre, Digitals is finishing its debates cycle in São Paulo on the 29th of November, along with the mobile phone operator Vivo. During the event, which will take place at the Teatro Vivo, they will debate on the market's current trends in Brazil through chats and expositions on the main success stories in 2011.

Inbenta, represented by its Country Manager in Brazil, Àngel Trujillo, is presenting the chat on Social CRM: How to apply semantic intelligence in order to improve online customer service and increase sales.