The solution provided by Inbenta keeps consolidating within the Public Administrations as the help engine to improve the communication with the citizens.
For the next Elections for the European Parliament 2009, the Spanish Ministry of Interior has selected the semantic search engine developed by Inbenta in order to present the information to the citizens through natural language. Since its recent launch, citizens have already made active use of the solution and have made their first queries obtaining information on how, when and where to vote. This measure has been designed not only to maintain citizens informed and increase the participation, but also to obtain knowledge about the real worries that citizens have.
Inbenta, specialized in corporate semantic search, has incorporated two new entities that have counted with their technological solution: Cajasol and Gobierno de Aragón.
The Government of Aragón, in search of an interactive tool to communicate with citizens, has counted with Inbenta for the implementations in the portal of Aragón Participa (Aragon Participates). The objective of the portal is to enhance the communication between the Public Administration and the citizens, providing 2.0 tools. With the natural language processing technology of Inbenta, they have created a dynamic section denominated Frequently Asked Questions (¿Tienes dudas?) and a section for citizens to express their views on Government Initiatives (Dinos lo que piensas). Since it went live, during the month of May, it has received positive reactions.
¿what are your customers looking for?
Any marketing and sales director from any company would like to know the answer to this question. Here is the key to all sales, and knowing the answer makes all the difference between business success and failure.
Multinational corporations spend a lot of time and money trying to discover the answer to this question by means of surveys, focus groups and all sorts of market investigation tools.
However, many companies still seem to ignore the most obvious thing: users search for what they want on the Internet. And they do so in a clear and simple manner. Usually, these search queries are made on the company’s website and, therefore, on the corporate search engine (if there is one).
Inbenta has released the Semantic Site Search, a new SaaS that provides search to any website within the internet.
This search services is based on Inbenta's unique Semantic Search technology, and provides capabilities and Natural Language Processing (NLP). Site owners will be able to easy-integrate Semantic Search engine on their site and their content. Other features include customization, XML ,API, and real-time reporting tools.
BETA is open and accepting applications at http://www.inbenta.com/sitesearch
Thanks to its capabilties to smoothly integrate with IBM's Lotus Domino software architecture, our semantic search engine has deserved its inclusion in IBM Lotus Global Solutions Directory.
Several inbenta's customers that are using Lotus Domino as their main content management system have already integrated our semantic search to boost search experience and improve customer insight.
You can find all the infomation at https://www-304.ibm.com/jct09002c/gsdod/solutiondetails.do?&solution=39977&lc=en
Last week, inbenta was invited to present its software solution to La Société Générale within an event organised by PactePME (www.pactepme.org). See our complete report on www.inbenta.fr.
Contact Center magazine publishes an article about our Semantic Technology and how it leads to Online Business Intelligence.
You can read the full article (in Spanish) at http://www.contactcenter.es/numero47/especial_BI/especial_05.html
Inbenta France attended to the last French E-commerce Convention last week. With more than 450 exhibitors and 500 speakers, the sixth E-Commerce Convention in Paris is one of the leading e-commerce events in Europe and definitely the most important event in France. See our complete report on www.inbenta.fr.
The 29th and 30th October will be held in Santiago de Compostela, the "III Conference Company-University of the Language Processing and Information Recovery Galician Network", coordinated by the research group (COLE) from the Vigo university.
Inbenta has been invited by the organizing committee of this conference first to discuss how the system and its linguistic resources operate, and after to demonstrate the use of the semantic search engine ISSE.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of increasing the volume of traffic to a web site from search engines via "organic" or unpaid search results. Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine. Search Engine Marketing (SEM) generally deals with paid inclusion.
However, buying site traffic costs more and more every minute; in the long run, the online business battle probably will shift to improve conversion rates and return on investment (ROI) rather just traffic acquisition. Therefore, those landing pages your customers arrive to from their search experiences at Google or Bing will grow in importance.
Surprisingly enough, we can't predict which of our pages will be chosen by Google or Bing to forward possible customers to, making the task of tailoring content to customer wishes rather difficult.
To solve this, Inbenta presents its "Personal Semantic Landing Pages".
Every page of our website is a possible landing page, and we can't never ignore which is the actual interest of website's new visitor, specially when he or she probably told so to Google or Bing (or others). Inbenta's new functionality answers the very same search query that a user typed in Google, but using our unique semantic search technology.
Result? criteria that Google uses to choose the most relevant page from our website, might not match with our business-oriented, natural-language based criteria, but still will be seen in any landing page.
Try it out
It's rather easy to test this new functionality, which is, of course, already in our web site www.inbenta.com:
What you will get is a page with this URL http://www.inbenta.com/index.php/en/news/47-general-news/105-semantic-technology-online-business-intelligence.html with general information about the topic.
However, pay attention that on the right side of the page, you will see a "For you..." section, with "Answers for 'business intelligence with semantic technology'". Below this you'll see a link to "What is the Search Long Tail and how can Semantic Clustering can deal with it?"
This "For you..." section only appears when pages are click from Google's or other search engine result page, otherwise you will find a "TOP 5" section with the most dynamically frequent asked questions.
Busines-oriented answers to search queries
This is our business-based answer to the same question. We are suggesting this as a link, without changing Google's criteria, and without disturbing user's navigation; but yet adding value to user's initial request on Google.
We have experienced this functionality already with several customers, and we have already measured considerable improvements in conversion ratios, without any further investment in expensive SEM strategies.