Solutions Increase SEO traffic acquisition
Increase SEO traffic acquisition

How to increase your traffic coming from Google? 

Long Tail phenomenon on queries typed in search engines

  • As you can see on the graph above, the shorter the query is on Google (“shoes”), the more expensive and difficult it is to position your website on this query because of high competition and the low probability that this traffic will finally make a conversion on your website. Do people typing “shoes” in Google really know what they are looking for?
  • However, the longer the query is on Google, the easier it is to position your website on this query because of low costs, limited competition, and higher probability that this traffic will make a conversion on your website. People typing “red Nike mens running shoes” know exactly what they are looking for, they are more advanced in their decision-making/buying process, and they contribute to a qualitative improvement in traffic.

Inbenta has developed customer self-service solutions to identify the main questions and needs expressed by your Internet users (in their own words) and to develop over time an exhaustive knowledge base about these concerns. With this knowledge base, we are automatically publishing SEO-optimized websites focused on the most popular queries made by internet users, in order to improve the position of your website (SERP) based on Long Tail queries made on Google, Bing, Yahoo, etc.

  • With the French retail company Carrefour, we are generating more than 80K unique visitors every month and this number is still growing.
  • With our all clients, we are contributing to more than 10% of their increase in SEO traffic.

How does it work?

All of the solutions listed below are based on Natural Language Processing and have the objective of interacting with your internet users, building a knowledge base and publishing this base to ultimately increase your SEO traffic. Depending on your specific needs, we will customize these solutions to increase your traffic acquisition and your generation of sales too.

 

Identify the main questions raised by your Internet users
Engage in conversations with your Internet users
Make your website’s information more accessible
Enable natural language searches on your GSA