The problem with SEO
Search engine optimization (SEO) is the process of increasing the volume of traffic to a website from search engines via "organic" or unpaid search results. Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine. Search Engine Marketing (SEM) generally deals with paid inclusion.
However, buying site traffic keeps getting more and more difficult; in the long run, the online business battle probably will shift to improve conversion rates and return on investment (ROI) rather just traffic acquisition. Therefore, those landing pages your customers arrive to via their experiences searching on Google or Bing will have increasing importance.
Surprisingly enough, we can't predict which of our pages will be chosen by Google or Bing to forward possible customers to, making the task of tailoring content to customer demands rather difficult.
Personal Landing Pages
To solve this, Inbenta has developed "Personal Semantic Landing Pages".
Every page of our website is a possible landing page, and we can't never ignore the interests of our website's new visitors, especially when they probably already made their query on Google or Bing (or the like). Inbenta's new feature answers the same search query that a user typed in Google, but using our exclusive semantic search technology.
The result? The criteria that Google uses to choose the most relevant page from our website might not match with our business-oriented, natural-language based criteria, but they still will be visible on any landing page.
Business-oriented answers to search queries
This is our business-oriented answer to the same question. We are suggesting this as a link, without changing Google's criteria, and without disturbing the user's navigation, but nonetheless adding value to user's initial request on Google.
We have tested this function already with several customers, and we have already measured considerable improvements in conversion ratios, without any further investment in expensive SEM strategies.