Maria is the visible face of the new Online Help of the Spanish operator of transport by road Avanzabus. The Virtual Assistant will help users find all the information they need to organize their journeys: purchasing the tickets, checking the existing offers, getting information on special luggage transportations, traveling with pets, etc.

"Avanzabus.com already has an important amount of customer traffic. Due to their increasing need for information we need a strong support system. We studied the available solutions in the market and we quickly discovered that Inbenta had the type of technology we needed. We can see today how more and more customers are using this technology to find a solution to their doubts on time schedules, pricing, ...", claims Sergio Torío, Avanza Group's Marketing Manager.

Aiming at offering a better service, Avanzabus.com provides their customers with immediate and relevant answers to their queries and, therefore, their user experience is improved. The system is able to answer questions posed in a colloquial language. "With a very simple integration, the Online Assistant is fostering the conversion to selling of the users visiting the website looking for bus stops, pricing, time schedules, etc... The system also brings more visitors from Google or other search engines looking for information on their trips, thanks to a semantic-based strategy that benefits from the knowledge gathered by the Assistant", states David Fernández, Inbenta's Director of Business Development in Madrid.